Fundamentals of Developing a Business-to-Consumer Solution with Microsoft Commerce Server 2000 Course

This four-day, instructor-led course provides students with the knowledge and skills to develop and deploy a Microsoft Commerce Server 2002 solution.

This course is primarily intended for application developers who need to build e-commerce solutions with Commerce Server 2002.

Delegates will learn how to:

• Describe the basic features of Commerce Server 2002 and the way the features work together to allow frameworks to be built for commerce-driven Web sites
• Describe the fundamentals of e-commerce Web sites
• Understand the Microsoft Commerce Server 2002 approach for building e-commerce Web sites
• Work with Commerce Server 2002 tools
• Describe the integration of Commerce Server 2002 with Microsoft .NET
• Work with and extend the Profile system of Commerce Server
• Authenticate users of the Commerce Server Web sites
• Design and implement product catalogs
• Work with baskets and pipelines to build a complete checkout process for shoppers
• Describe the analysis features provided by Commerce Server, Microsoft SQL Server, and Analysis Services
• Work with existing reports, and create new reports for use by business analysts
• Apply data mining models to Commerce Server site data.
• Describe the content selection and targeting system of Commerce Server
• Implement Commerce Server ad campaigns, discount campaigns, and direct mail campaigns
• Extend the Commerce Server business desk.
• Build multilingual Commerce Web sites

Before attending this course, students must have:

• Knowledge of Microsoft Visual Studio® .NET and the Microsoft .NET Framework.
• Knowledge of ASP.NET.
• An understanding of what commerce-driven Web sites should achieve for enterprises and business users.

Topics covered on the 4 day Fundamentals of Developing a Business-to-Consumer Solution with Microsoft Commerce Server 2000 course

Introducing Commerce Server 2002

• Commerce Server 2002 Placement
• Commerce Server 2002 Themes and Features
• Commerce Server 2002 Anatomy
• Windows Server 2003 Support

Introduction to E-Commerce Web Sites

• Characteristics of E-Commerce Sites
• Overview of E-Commerce Site Functionality

The Commerce Server 2002 Approach for Building E-Commerce Web Sites

• Introduction to the Retail2002 Site
• Features of the Retail2002 Site

Working with Commerce Server 2002 Tools

• Development and Business Tools
• Administration Tools

Commerce Server in a .NET World

• Big Bets on .NET
• Commerce Server and the .NET Framework
• Commerce Server Architecture

Extending the Profile System

• Profiling System Overview
• Profiling System Administration
• Profiling System Object Model

User Identification and Authentication

• Authentication Components
• Custom Authentication
• .NET Enhancements for Authentication
• Authentication .NET Object Model
• Commerce Authentication Module

Commerce Server Catalog System

• Product Catalog System
• Catalog Variations
• B2B: Catalog Exchange and Import/Export
• Catalog Management API

Implementing the Basket and Order Pipelines

• Baskets
• Pipelines

Business Analytics System Overview

• Applying Business Analytics to E-Business
• E-Business Information Challenges
• Closing the Loop
• Release Themes
• Analysis Architecture
• Overview of Analysis Reports
• Overview of Data Mining
• Overview of Predictor
• Overview of Targeting

Analysis and Reporting

• Analysis Features
• Report Types
• Reporting Extensibility
• Enabling Report Preparation - DTS Processing
• Data Warehouse Extensibility
• Commerce Server Event Structure
• Logging Commerce Server Events

Working with Predictor

• Business Questions
• Technical Challenges
• Solution: Data Mining
• Data Mining Models
• Using Predictor
• Building Models
• Deploying Models
• Predictor Tutorial

Introduction to the Targeting System

• Commerce Server Targeting
• Targeting System
• Content Selection Framework
• Expression Builder
• Direct Marketing

Commerce Server Discounts and Campaigns

• Campaign Manager Features
• Discounts and Merchandising
• Reuse Policies
• Discount SDK Samples

Module 15: Extending the Business Desk

• Introduction to the Business Desk
• Task Button Configuration
• Special Tasks
• Shared UI Routines
• Rich UI Widgets
• Security

Module 16: Commerce Server Going Global

• Infrastructure Improvements
• International Features of the Catalog System
• International Features of the Marketing System
• International Features of Order Processing
• International Features of the Data Warehouse and Analysis Components
• Multilingual Deployment
• SDK Sitelets